About Time is William Kroll's design practice encompassing clothing, accessories, and textiles projects, designed in England and produced in Britain and Japan. Although each brand has a unique character, a common thread runs through them all. The acknowledgement of time taken to make a product, the time recorded in the wearing of a garment, the feelings evoked by the reproduction of clothes from another era, the recontextualisation of a historical fabric taken out of time, time passing on a watch. william@abouttime.design

Tender has its roots in antique workwear and machinery, especially from the Great British Steam Age. Equally important to Tender's British-made clothing and accessories is the nurture which is put into their research, design, manufacture, and wear. Just as a gardener tends to a vegetable patch, or a shepherd is the tender to a flock of sheep, Tender's owners live with their clothes, wearing them hard, but respecting their provenance and the stories they have to tell. madebytender.com

THEN takes its inspiration from the great architects, designers, artists, and writers of mid-Twentieth Century Europe, Britain, and America. These were not members of the new youth culture, but literate, sophisticated practitioners whose ground-breaking work was rooted in an understanding of what had come before, and what would be next. http://t-h-e-n.com

Whooper swans migrate across vast distances, between England, the USA, and Japan. Whooper Brand is born in England of vintage American jeans, and realised in Okayama, Japan. http://whooperjeans.com

GS/TP (General Service Time Piece) wristwatches take inspiration from the British military and ordnance instruments of the first half of the 20th Century. They are produced in a small factory in Tokyo, housing movements made in Japan by Miyota and Seiko-Epson. gstp.watch

Sleeper is Tender's second line of basic garments. Archival British Rail uniforms are strictly reproduced in Okayama, using British and Japanese fabrics, with great care and attention paid to the details of the vintage garments being remade. tenderstores.com/sleeper